20072020

Research output per year

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Research Output

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Conference paper
2015

Perceived Consumer Value towards new farmed fish species: A psychographic segmentation in top-five EU markets

Krystallis, A., Banovic, M., Guerrero, L. & Reinders, M. J., 2015.

Research output: Contribution to conferenceConference paperAcademic

2014

Green branding: store brands versus national brands

Reinders, M. J. & Bartels, J., 2014.

Research output: Contribution to conferenceConference paperAcademic

Perceived Sustainability Initiatives: Retail Managers’ Intrinsic and Extrinsic Motives

Bartels, J., Reinders, M. J. & van Haaster-de Winter, M. A., 2014.

Research output: Contribution to conferenceConference paperAcademic

2013

Perceived Sustainability Initiatives: Retail Managers’ Intrinsic and Extrinsic Motives

Bartels, J., Reinders, M. J. & van Haaster-de Winter, M. A., 2013.

Research output: Contribution to conferenceConference paperAcademic

2012

Risk and utility perceptions of new food technology - the added value of implicit measurement

Reinders, M. J. & Ronteltap, A., 2012.

Research output: Contribution to conferenceConference paperAcademic

The Roles of Brand Trust and Brand Equity in Organic Buying Behavior: Nationally Certified Labels Food Retail Brands

Reinders, M. J., Bartels, J. & Hoogendam, K., 2012.

Research output: Contribution to conferenceConference paperAcademic

2008

Consumer innovativeness and its correlates. A systematic literature review

Bartels, J. & Reinders, M. J., 2008.

Research output: Contribution to conferenceConference paperAcademic

The Role of Consumers'Need for Uniqueness in the Innovation Adoption Process

Reinders, M. J., Frambach, R. T. & Kleijnen, M. H. P., 2008, 2008 AMA Winter Educators Conference. Marketing Theory and Applications. American Marketing Association, p. 322-323

Research output: Chapter in Book/Report/Conference proceedingConference paper

2007

Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles

Reinders, M. J., Frambach, R. T. & Schoormans, J. P. L., 2007.

Research output: Contribution to conferenceConference paperAcademicpeer-review

Forced adoption of Self-Service Technologies: An Exploration of Antecedents and Consequences Of Consumers' Perceived Decisional Control

Reinders, M. J., Frambach, R. T. & Dabholkar, P. A., 2007.

Research output: Contribution to conferenceConference paperAcademic