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Research Output 2007 2020

Conference paper

The Role of Consumers'Need for Uniqueness in the Innovation Adoption Process

Reinders, M. J., Frambach, R. T. & Kleijnen, M. H. P., 2008, 2008 AMA Winter Educators Conference. Marketing Theory and Applications. American Marketing Association, p. 322-323

Research output: Chapter in Book/Report/Conference proceedingConference paper