If you made any changes in Pure these will be visible here soon.

Research Output 2007 2020

Filter
Chapter
2018

Flexitarianism and Social Marketing: Reflections on Eating Meat in Moderation

Dagevos, H. & Reinders, M. J., 2018, Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption. Bogueva, D., Marinova, D. & Raphaely, T. (eds.). IGI Global, p. 105-120

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

social marketing
meat consumption
ingestion
meat
meat substitutes
2016
1 Citation (Scopus)

Consumer Acceptance of Novel Foods

Fischer, A. R. H. & Reinders, M. J., 2016, Innovation Strategies in the Food Industry: Tools for Implementation. Galanakis, C. M. (ed.). London: Academic Press, p. 271-292

Research output: Chapter in Book/Report/Conference proceedingChapter

Food
Acceptance
Innovation
Consumer response
Methodology
2012

Market opportunities for sustainable foods: an investigation of the different roles of consumers and retailers, catering companies and brand manufacturers

Reinders, M. J., Bartels, J. & Backus, G. B. C., 2012, Consumer attitudes to food quality products. Klopcic, M., Kuipers, A. & Hocquette, J. -F. (eds.). Wageningen, p. 57-66 133 p. (EAAP publication; no. 133).

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

De invloed van gedwongen gebruik van technology-based self-service

Reinders, M. J., Dabholkar, P. A. & Frambach, R. T., 2011, Ontwikkelingen in het marktonderzoek: jaarboek Markt Onderzoek Associatie. Bronner, A. E. (ed.). Haarlem: Spaar en Hout, p. 171-186 240 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access

The role of social networks: Mark Grovetter

Reinders, M. J., 2011, Transformation and sustainability in agriculture Connecting practice with social theory. Vellema, S. R. (ed.). Wageningen: Wageningen Academic Publishers, p. 49-55 168 p.

Research output: Chapter in Book/Report/Conference proceedingChapter