Marketing and Consumer Behaviour

Projects

Projects per year 1994 2008 2010 2011 2012 2019 2020 2021 2024 2026

• 23 Active
• 76 Finished

Projects per year

Search results

• Finished

  Digital interventions for sustainable food choices in the online shopping environment

  Jansen, L. (PhD candidate), van Kleef, E. (Promotor), Bennin, K. (Co-promotor) & van Loo, E. (Co-promotor)

  15/02/21 → 11/06/25

  Project: PhD

  • Food Choice 100%
  • Consumer Food Choice 79%
  • Supermarket 59%
  • Consumer Choice 59%
  • Decision Making 29%

• Emotion Management in Cosumer Decision Making

  te Koppele, J. (PhD candidate), de Hooge, I. (Promotor) & van Trijp, H. (Co-promotor)

  1/01/21 → 7/07/25

  Project: PhD

  • Decision Making 100%
  • Familiarity 50%
  • Social Interaction 50%
  • Emotion Understanding 50%
  • Situational Influence 50%

• Labelling for sustainability: consumer choice and inner mechanism

  Li, H. (PhD candidate), van Trijp, H. (Promotor) & van Loo, E. (Co-promotor)

  1/01/21 → 21/10/24

  Project: PhD

• Digital Twins: Me, My Diet and I

  Starke, A. (PI), van Loo, E. (Project Leader) & Fischer, A. (CoPI)

  1/12/20 → 1/12/21

  Project: PostDoc

  • Dietary Recommendation 100%
  • Healthy Food Choice 100%

• The effectiveness of retail formats in reducing household food waste

  Zhang, Y. (PhD candidate), van Herpen, E. (Promotor) & van Loo, E. (Co-promotor)

  1/09/20 → 11/11/24

  Project: PhD

• Consumer reponse to positioning of plant-based meat and dairy alternatives

  van der Meer, M. (PhD candidate), Fischer, A. (Promotor) & Onwezen, M. (Promotor)

  1/09/20 → 21/03/25

  Project: PhD

  • Supermarket 100%
  • Plant-Based Meat 66%
  • Dairy Product 66%
  • Ready-to-eat Products 66%
  • Beef Burger 33%

• Food Waste: From Excess to Enough

  van Herpen, E. (Project Leader) & Sharda, N. (PI)

  19/08/20 → 18/08/22

  Project: PostDoc

  • Food Waste 100%
  • Food systems 100%

• ClearFarm – A co-design welfare monitoring platform for pig and dairy cattle

  Ingenbleek, P. (PI) & Krampe, C. (CoPI)

  1/10/19 → 1/10/23

  Project: PostDoc

  • Animal Welfare 100%
  • Pig 100%
  • Dairy Cattle 100%
  • Precision Agriculture 66%
  • Slaughter 16%

• Behavioural aspects of in-store transparency interventions

  Schruff-Lim, E. (PhD candidate), van Kleef, E. (Promotor), van Trijp, H. (Promotor) & van Loo, E. (Co-promotor)

  1/10/19 → 8/11/24

  Project: PhD

• tbd

  Mladenovic, M. (PhD candidate), van Trijp, H. (Promotor) & Piqueras Fiszman, B. (Co-promotor)

  1/09/19 → 14/03/25

  Project: PhD

  • Packaged Food Products 100%
  • Packaged Foods 50%

• Liquidity in futures markets and futures contract strategies

  Verhulst, M. (PhD candidate), Gardebroek, K. (Promotor) & Pennings, J. (Promotor)

  1/05/19 → 27/09/24

  Project: PhD

• A cross-cultural perspective on the effect of social media food marketing on dietary behaviors in adolescents

  van der Bend, D. (PhD candidate) & van Kleef, E. (Promotor)

  1/02/19 → 4/07/23

  Project: PhD

• Pride & Prejudice

  Fischer, A. (PI), de Vet, E. (PI) & Simons, M. (CoPI)

  1/01/19 → 31/12/23

  Project: Staff

  • System Acquisition 100%
  • Social Desirability 100%
  • Desired Behavior 100%
  • Social Agreement 100%
  • Affect Behavior 100%

• Role of ICTs in facilitating technology adoption, input and output market access for smallholder farmers in Uganda

  Ayesiga, C. (PhD candidate), Giller, K. (Promotor), Ingenbleek, P. (Promotor) & Ronner, E. (Co-promotor)

  15/03/18 → 1/12/23

  Project: PhD

• Wearing pineapple leaves? Consumer responses to fashion products made from repurposed materials

  Gao, X. (PhD candidate), Fischer, A. (Promotor) & de Hooge, I. (Co-promotor)

  1/03/18 → 5/04/23

  Project: PhD

  • Pineapple 100%

• Disruption of companies and consumers' routines for sustainable behavioral change

  Granato, G. (PhD candidate), Fischer, A. (Promotor) & van Trijp, H. (Promotor)

  1/01/18 → 3/10/22

  Project: PhD

  • Food Packaging 100%

• Project Doyiwé: Enhancing Kersting's Groundnut (Macrotyloma Geocarpum) Production and Marketability To Improve Food Security In Benin

  Babah Daouda, F. (PI) & Ingenbleek, P. (CoI)

  1/10/17 → 30/09/20

  Project: PostDoc

  • Peanut 100%
  • Cultivar 28%
  • Seed Quality 28%
  • Food Crop 14%
  • Seeds 14%

• Sustainability in Pig Production with Immunocastration

  Ingenbleek, P. (PI), Fischer, A. (CoI) & Lin, L. (PI)

  1/09/17 → 1/09/21

  Project: PostDoc

  • Immunocastration 100%
  • Pig Production 100%
  • Meat Quality 100%

• Spillover Effects in Consumer Behaviour

  Subrtová, K. (PhD candidate), van Trijp, H. (Promotor) & de Hooge, I. (Co-promotor)

  1/08/17 → 28/02/23

  Project: PhD

• Smallholder farmers’ adoption of productivity-increasing technologies in Ethiopia: The role of user-centric bundling

  Abetu, T. (PhD candidate), Giller, K. (Promotor) & Ingenbleek, P. (Promotor)

  1/04/17 → 2/09/22

  Project: PhD

  • Ethiopia 100%
  • Smallholder 100%
  • Food Security 50%
  • Technology Adoption 50%
  • State of the Art 50%

• The use of imagery in food consumption and marketing: engaging the imagination to affect expectations, perception and behaviour

  Munoz Vilches, N. (PhD candidate), van Trijp, H. (Promotor) & Piqueras Fiszman, B. (Co-promotor)

  1/11/16 → 7/04/22

  Project: PhD

  • Attentional Bias 100%
  • Food Choice 100%
  • Healthy Diet 100%
  • Behavior (Neuroscience) 100%
  • Healthy Eating 50%

• Body wisdom: responding to internal hunger and satiety signals in the face of competing cues

  Palascha, A. (PhD candidate), de Vet, E. (Promotor), van Kleef, E. (Promotor) & van Trijp, H. (Promotor)

  1/09/16 → 3/09/21

  Project: PhD

  • Individual Differences 100%
  • Satiety 100%
  • Mindfulness 58%
  • Construct Validity 17%
  • Self-Report 11%

• The role of marketing capabilities in fostering market orientation among Ethiopian Patoralists: Implications for food security and livelihood

  Gugissa, D. (PhD candidate), Ingenbleek, P. (Promotor) & van Trijp, H. (Promotor)

  15/04/16 → 11/11/20

  Project: PhD

  • Customer Value 100%
  • Environmental Impact Assessment 100%
  • Natural Resource 100%
  • Creation Process 62%
  • Pastoralists 41%

• Positive and Negative Experiences in Marketing and Consumer Decision Making

  de Hooge, I. (PI)

  1/09/15 → 31/12/22

  Project: Staff

  • Decision Making 100%
  • Negative Emotion 20%
  • Positive Emotion 20%
  • Shame 20%

• Why waste food? Understanding the mechanisms of consumer food waste behaviours

  van Geffen, L. (PhD candidate), van Herpen, E. (Promotor) & van Trijp, H. (Promotor)

  1/08/15 → 27/02/25

  Project: PhD

  • Food Waste 100%
  • Food-related 28%

• The impact of trust on farmer's market orientation: an empirical research on fishery sector

  Ta, Q. (PhD candidate), Ingenbleek, P. (Promotor), van Trijp, H. (Promotor) & Lin, L. (Co-promotor)

  15/06/15 → 8/05/24

  Project: PhD

• ANS responses and food expectation incongruity: method validation and development

  Verastegui Tena, L. (PhD candidate), van Trijp, H. (Promotor) & Piqueras Fiszman, B. (Co-promotor)

  1/12/14 → 12/11/19

  Project: PhD

  • Food Research 100%
  • Sensation of Taste 100%
  • Autonomic Nervous System 100%
  • Skin Conductance 45%
  • Study Design 10%

• Sustainable Packages

  Steenis, N. (PhD candidate), van Trijp, H. (Promotor), van Herpen, E. (Co-promotor) & van der Lans, I. (Co-promotor)

  1/11/14 → 5/11/19

  Project: PhD

  • Consumer Affect 100%
  • Green Packaging 100%
  • Consumer Benefit 33%
  • Life Cycle Assessment 33%
  • Consumer Perception 33%

• Agribusiness Supply Chain Responses to Market Volatility: Impact on Marketing Strategies and Firm Performance

  Trujillo Barrera, A. (PI)

  1/09/14 → 1/09/18

  Project: Staff

• Social Proof and Product Choice: In-store Context

  Goedegebure, R. (PhD candidate), van Trijp, H. (Promotor) & van Herpen, E. (Co-promotor)

  17/03/14 → 23/10/19

  Project: PhD

  • Social Influence 100%
  • Decision Making 100%
  • Naive Theory 100%
  • Food Choice 100%
  • Consumer Choice 100%

• Sanitation marketing project

  van Dam, Y. (CoI), Butijn, C. (PI) & Breeman, G. (CoI)

  1/11/13 → 1/10/15

  Project: Staff

• Subsistence market entrepreneurs in a process of step change: Gender issues in Relationship Marketing strategy

  Babah Daouda, F. (PhD candidate), van Trijp, H. (Promotor) & Ingenbleek, P. (Co-promotor)

  1/06/13 → 26/10/17

  Project: PhD

  • Developing Countries 100%
  • Emerging Country 100%
  • Middle Class 100%
  • Customer Class 100%
  • Market Entry 66%

• The role of market knowledge in customer value creation among Ethiopian pastoralists

  Teklehaimanot, M. (PhD candidate), van Trijp, H. (Promotor), Ingenbleek, P. (Co-promotor) & Tessema, W. (Co-promotor)

  1/03/13 → 19/06/17

  Project: PhD

  • Rural Areas 100%
  • Animal Proteins 100%
  • High-Value Products 100%

• The impact of issue-based positioning on the consumption of socially responsible product innovations

  Kopicarova, L. (PhD candidate), van Trijp, H. (Promotor) & Ingenbleek, P. (Co-promotor)

  1/01/13 → 2/12/19

  Project: PhD

  • Animal Welfare 100%
  • Meat Consumption 100%

• Novel protein foods: what do elderly need, what do elderly want?

  van der Zanden, L. (PhD candidate), van Trijp, H. (Promotor), de Wijk, R. (Co-promotor) & van Kleef, E. (Co-promotor)

  1/11/12 → 4/07/17

  Project: PhD

  • Decision Making 100%
  • Functional Food 100%
  • Enriched Food 57%
  • Demographic Characteristic 20%
  • Human Decision 20%

• Food communication and the interplay between governments, companies and consumers. The limits of governmental regulation in food information law

  van der Zee, E. (PhD candidate), Termeer, K. (Promotor), Fischer, A. (Co-promotor) & Purnhagen, K. (Co-promotor)

  1/10/12 → 7/03/18

  Project: PhD

  • Sustainable Development 100%
  • Economic Law 100%
  • Law 100%
  • Legal Provision 28%
  • Consumer Law 14%

• Market-Orientation in the Ethiopian Seed System

  Bogale, S. A. (PhD candidate), van Trijp, H. (Promotor) & Verhees, F. (Co-promotor)

  1/10/12 → 3/12/21

  Project: PhD

  • Seeds 100%
  • Beans 100%
  • Eragrostis Tef 100%
  • Nutritive Value 100%
  • Emerging Economies 100%

• Analysis of local business model and critical success factors in integrated seed sector development of Ethiopia

  Sisay, D. T. (PhD candidate), van Trijp, H. (Promotor) & Verhees, F. (Co-promotor)

  1/10/12 → 11/04/17

  Project: PhD

  • Market Orientation 100%
  • Producer Cooperative 100%
  • Marketing 50%
  • Sales 20%
  • Scale Development 14%

• Clymbol: Role of health related claims and symbols in consumer behavior

  van Herpen, E. (CoI), van Trijp, H. (PI), van Kleef, E. (CoI) & Palascha, A. (CoI)

  1/09/12 → 1/09/16

  Project: PostDoc

• Close Encounters of the co-operative Kind: Illuminating Idiosyncrasies of an Idiomorphic Organizational Form

  Kalogeras, N. (CoI), Pennings, J. (CoI) & Benos, T. (PhD candidate)

  1/06/12 → 11/09/19

  Project: PhD

  • Dashboards 100%
  • Social Enterprise 100%
  • Organizational Form 100%
  • Market Orientation 100%
  • Sustainable Development 100%

• Managing Choice Architecture: The Effect of Product Category Order in Healthy Food Choice

  Ploydanai, K. (PhD candidate), van Trijp, H. (Promotor) & van Herpen, E. (Co-promotor)

  9/01/12 → 1/07/19

  Project: PhD

  • Consumer Affect 100%
  • Self Discipline 100%
  • Virtual Reality 16%

• Consumer adoption of personalised nutrition

  Berezowska, A. (PhD candidate), van Trijp, H. (Promotor) & Fischer, A. (Co-promotor)

  22/08/11 → 20/09/16

  Project: PhD

  • Service Provider 100%
  • Cognitive Process 100%
  • Health Status 60%
  • Health Outcomes 60%
  • Disclosure 50%

• Matching supply and demand side preference in food innovation: the case of the consumer

  Bos, C. (PhD candidate), van Trijp, H. (Promotor) & van der Lans, I. (Co-promotor)

  1/08/11 → 25/10/16

  Project: PhD

  • Healthy Food Choice 100%
  • Food Choice 100%
  • Healthy Food 44%
  • Calorie 22%
  • Nutrition Policy 11%

• Attention processes in food labelling perception and usage

  van Herpen, E. (CoI) & van Trijp, H. (PI)

  22/05/11 → 31/12/12

  Project: Staff

• How Lack of Knowledge Shapes Consumer Attitudes toward New Technology and its Applications: The Case of Nanotechnology

  van Giesen, R. (PhD candidate), van Trijp, H. (Promotor) & Fischer, A. (Co-promotor)

  10/01/11 → 30/06/15

  Project: PhD

  • Attitude 100%

• Consumer responses to novel technologies in food

  Fischer, A. (PI)

  1/01/11 → 31/12/22

  Project: Staff

• Exit Strategies for Social Venture Entrepreneurs in Developing Countries. A Case of SHGW Agribusiness Dairy Supply Chain in Maasailand ( Tanzania)

  Nuer, A. (PhD candidate), van Dijk, G. (Promotor), van Trijp, H. (Promotor) & Jongerden, J. (Co-promotor)

  1/11/10 → 10/11/15

  Project: PhD

  • Exit Strategy 100%
  • Ownership 100%
  • Business Model 33%
  • Social Economy 33%
  • Cultural Practices 33%

• Sustainable Consumption and Marketing

  van Dam, Y. (PhD candidate) & van Trijp, H. (Promotor)

  1/11/10 → 7/03/16

  Project: PhD

  • Sustainable Product 100%
  • Sustainable Consumption 100%
  • Green Marketing 100%
  • Construal 100%
  • Sustainable Development 80%

• Consumers' moral decision making in the demand for animal-friendly products

  van Trijp, H. (PI) & de Jonge, J. (CoI)

  1/11/10 → 31/10/13

  Project: Staff

• In virtro meat: why will we (not) want to eat it?

  Bekker, G. (PhD candidate), Fischer, A. (Promotor), van Trijp, H. (Promotor) & Tobi, H. (Co-promotor)

  1/11/10 → 5/11/24

  Project: PhD