Marketing and Consumer Behaviour

Projects

Projects per year 1994 2008 2010 2011 2012 2019 2020 2021 2024 2026

• 23 Active
• 75 Finished

Projects per year

Search results

• Active

  The influence of explicit and implicit sensory cues of (healthy) product on consumer preference & choice

  Cheng, W. (PhD candidate), Piqueras Fiszman, B. (Promotor) & van Loo, E. (Co-promotor)

  1/12/24 → …

  Project: PhD

• NWO Re2Pack

  Loos, M. (PhD candidate), van Herpen, E. (Promotor) & de Hooge, I. (Co-promotor)

  1/09/24 → …

  Project: PhD

• Tackling 'Fixophobia': Improving Repair Practices for Consumer Electronics

  Evangelatou, E. (PhD candidate), de Hooge, I. (Promotor) & van Trijp, H. (Co-promotor)

  1/09/24 → …

  Project: PhD

• Digi4live

  Zhao, Y. (PhD candidate), Ingenbleek, P. (Promotor) & Krampe, C. (Co-promotor)

  1/08/24 → …

  Project: PhD

• Rethinking Food Systems: Investigating Sustainable Market Transitions for Promoting Public Goods and Ecosystem Services in Livestock Farming.

  Nguyen, A. (PhD candidate), van Trijp, H. (Promotor), Krampe, C. (Co-promotor) & Ripoll Bosch, R. (Co-promotor)

  1/06/24 → …

  Project: PhD

  • Food systems 100%

• Study on the Sustainability of Businesses in the AgriFood Industry in Indonesia: Enhancing Competitive Advantage through Entrepreneurship, Technological Innovation, and Supply Chain Management

  Haryati, N. (PhD candidate), Ingenbleek, P. (Promotor) & Lin, L. (Co-promotor)

  15/04/24 → …

  Project: PhD

  • Competitive Advantage 100%
  • Entrepreneurship 100%
  • Supply Chain Management 100%
  • Scientific Innovations 100%
  • Indonesia 100%

• The meat paradox: Exploring socio-cultural insights to expand the personal approach

  Bouwman, E. (PhD candidate), Fischer, A. (Promotor), Onwezen, M. (Promotor) & Dagevos, H. (Co-promotor)

  1/02/24 → …

  Project: PhD

• What labels can (un)intentionally do: using labelling strategies to signal social norms and stimulate sustainable food choices

  Adema, H. (PhD candidate), Onwezen, M. (Promotor), van Kleef, E. (Promotor) & van Loo, E. (Co-promotor)

  1/01/24 → …

  Project: PhD

  • Food Choice 100%
  • Supermarket 50%
  • Food Consumption Patterns 25%

• LIFTS: Healthy lifestyle for low literate teenagers

  Engels, M. (PhD candidate), van Kleef, E. (Promotor), Mars, M. (Co-promotor) & Raghoebar, S. (Co-promotor)

  1/11/23 → …

  Project: PhD

• Africa’s Evolving Food Systems and the Roles of Multinational Agri-Food Companies in Transforming Agriculture in Africa

  Olawale, R. (PhD candidate), Frankema, E. (Promotor) & de Haas, M. (Co-promotor)

  1/09/23 → …

  Project: PhD

  • Food systems 100%
  • Food Companies 100%
  • Food Security 33%

• Promoting sustainable markets and businesses through digital and technological (market) innovations

  Krampe, C. (Project Leader)

  1/12/22 → …

  Project: Staff

  • Food systems 100%

• ToNoWaste, Towards a new zero food waste mndset based on holistic assessment

  Huisman, C. (PhD candidate), Piqueras Fiszman, B. (Promotor) & van Herpen, E. (Co-promotor)

  15/11/22 → …

  Project: PhD

• Detection and Simulation of Malicious Behaviour in Financial Markets

  Debie, P. (PhD candidate), Pennings, J. (Promotor), Tekinerdogan, B. (Promotor), Catal, C. (Co-promotor) & Alskaif, T. (Other)

  1/11/22 → …

  Project: PhD

  • Malicious Behavior 100%
  • Domain Knowledge 50%
  • Malicious Agent 25%
  • Learning Problem 25%
  • virtual agent 25%

• Adjusting China’s Agricultural Subsidies to Transform its Agro-food Systems for Better Nutrition and Health.

  Jiao, J. (PhD candidate), Heerink, N. (Promotor), Ingenbleek, P. (Promotor) & van den Berg, M. (Co-promotor)

  1/04/22 → …

  Project: PhD

• Business models diversification and companies’ Sustainability

  Eloi Urbano, L. (PhD candidate), Ingenbleek, P. (Promotor) & Annosi, M. (Co-promotor)

  1/09/21 → …

  Project: PhD

• Value chain development for sustainable agricultural intensification in Ghana

  Amoabeng Nimako, S. (PhD candidate) & Ingenbleek, P. (Promotor)

  1/02/21 → …

  Project: PhD

  • Farmer's Market 100%

• Emotion Management in Cosumer Decision Making

  te Koppele, J. (PhD candidate), de Hooge, I. (Promotor) & van Trijp, H. (Co-promotor)

  1/01/21 → …

  Project: PhD

• Consumer acceptance of (GM) food technology

  Nales, P. (PhD candidate), Fischer, A. (Promotor) & van der Lans, I. (Co-promotor)

  1/09/20 → …

  Project: PhD

• Commodity Price Risk Management in Agricultural Markets

  Ntalaperas, G. (PhD candidate), Pennings, J. (Promotor) & Kalogeras, N. (Co-promotor)

  1/07/19 → …

  Project: PhD

• The role of Authenticity - Essays on sustainable consumption behaviour

  Augustin, F. (PhD candidate), van Herpen, E. (Promotor) & de Hooge, I. (Co-promotor)

  1/03/19 → …

  Project: PhD

• Consumer preferences and choice of healthy and sustainable food, including IT-supported consumer food choice

  van Loo, E. (PI)

  1/01/19 → 1/01/26

  Project: Staff

  • Consumer Food Choice 100%
  • Food Choice 100%
  • Sustainable Food Consumption 33%
  • Food Uses 33%
  • Agricultural Policy 33%

• Edulia

  van Nee, R. (PhD candidate), van Trijp, H. (Promotor) & van Kleef, E. (Co-promotor)

  1/11/18 → …

  Project: PhD

  • Monosaccharide 100%
  • Disaccharide 100%
  • Sweetness 100%
  • Sugar Intake 25%
  • Preference Test 20%

• Multisensory perception of foods and its impact on implicit and explicit attitudes and behaviour

  Piqueras Fiszman, B. (PI)

  1/01/15 → …

  Project: Staff

  • Sensory Characteristics 100%
  • Real Food 100%
  • Sodium 100%
  • Model Food 100%
  • Sweetness 100%
• Finished

  Digital interventions for sustainable food choices in the online shopping environment

  Jansen, L. (PhD candidate), van Kleef, E. (Promotor), Bennin, K. (Co-promotor) & van Loo, E. (Co-promotor)

  15/02/21 → 11/06/25

  Project: PhD

  • Food Choice 100%
  • Consumer Food Choice 79%
  • Supermarket 59%
  • Consumer Choice 59%
  • Decision Making 29%

• Labelling for sustainability: consumer choice and inner mechanism

  Li, H. (PhD candidate), van Trijp, H. (Promotor) & van Loo, E. (Co-promotor)

  1/01/21 → 21/10/24

  Project: PhD

• Digital Twins: Me, My Diet and I

  Starke, A. (PI), van Loo, E. (Project Leader) & Fischer, A. (CoPI)

  1/12/20 → 1/12/21

  Project: PostDoc

  • Dietary Recommendation 100%
  • Healthy Food Choice 100%

• The effectiveness of retail formats in reducing household food waste

  Zhang, Y. (PhD candidate), van Herpen, E. (Promotor) & van Loo, E. (Co-promotor)

  1/09/20 → 11/11/24

  Project: PhD

• Consumer reponse to positioning of plant-based meat and dairy alternatives

  van der Meer, M. (PhD candidate), Fischer, A. (Promotor) & Onwezen, M. (Promotor)

  1/09/20 → 21/03/25

  Project: PhD

  • Supermarket 100%
  • Plant-Based Meat 66%
  • Dairy Product 66%
  • Ready-to-eat Products 66%
  • Beef Burger 33%

• Food Waste: From Excess to Enough

  van Herpen, E. (Project Leader) & Sharda, N. (PI)

  19/08/20 → 18/08/22

  Project: PostDoc

  • Food Waste 100%
  • Food systems 100%

• Behavioural aspects of in-store transparency interventions

  Schruff-Lim, E. (PhD candidate), van Kleef, E. (Promotor), van Trijp, H. (Promotor) & van Loo, E. (Co-promotor)

  1/10/19 → 8/11/24

  Project: PhD

• ClearFarm – A co-design welfare monitoring platform for pig and dairy cattle

  Ingenbleek, P. (PI) & Krampe, C. (CoPI)

  1/10/19 → 1/10/23

  Project: PostDoc

  • Animal Welfare 100%
  • Pig 100%
  • Dairy Cattle 100%
  • Precision Agriculture 66%
  • Slaughter 16%

• tbd

  Mladenovic, M. (PhD candidate), van Trijp, H. (Promotor) & Piqueras Fiszman, B. (Co-promotor)

  1/09/19 → 14/03/25

  Project: PhD

  • Packaged Food Products 100%
  • Packaged Foods 50%

• Liquidity in futures markets and futures contract strategies

  Verhulst, M. (PhD candidate), Gardebroek, K. (Promotor) & Pennings, J. (Promotor)

  1/05/19 → 27/09/24

  Project: PhD

• A cross-cultural perspective on the effect of social media food marketing on dietary behaviors in adolescents

  van der Bend, D. (PhD candidate) & van Kleef, E. (Promotor)

  1/02/19 → 4/07/23

  Project: PhD

• Pride & Prejudice

  Fischer, A. (PI), de Vet, E. (PI) & Simons, M. (CoPI)

  1/01/19 → 31/12/23

  Project: Staff

  • System Acquisition 100%
  • Social Desirability 100%
  • Desired Behavior 100%
  • Social Agreement 100%
  • Affect Behavior 100%

• Role of ICTs in facilitating technology adoption, input and output market access for smallholder farmers in Uganda

  Ayesiga, C. (PhD candidate), Giller, K. (Promotor), Ingenbleek, P. (Promotor) & Ronner, E. (Co-promotor)

  15/03/18 → 1/12/23

  Project: PhD

• Wearing pineapple leaves? Consumer responses to fashion products made from repurposed materials

  Gao, X. (PhD candidate), Fischer, A. (Promotor) & de Hooge, I. (Co-promotor)

  1/03/18 → 5/04/23

  Project: PhD

  • Pineapple 100%

• Disruption of companies and consumers' routines for sustainable behavioral change

  Granato, G. (PhD candidate), Fischer, A. (Promotor) & van Trijp, H. (Promotor)

  1/01/18 → 3/10/22

  Project: PhD

  • Food Packaging 100%

• Project Doyiwé: Enhancing Kersting's Groundnut (Macrotyloma Geocarpum) Production and Marketability To Improve Food Security In Benin

  Babah Daouda, F. (PI) & Ingenbleek, P. (CoI)

  1/10/17 → 30/09/20

  Project: PostDoc

  • Peanut 100%
  • Cultivar 28%
  • Seed Quality 28%
  • Food Crop 14%
  • Seeds 14%

• Sustainability in Pig Production with Immunocastration

  Ingenbleek, P. (PI), Fischer, A. (CoI) & Lin, L. (PI)

  1/09/17 → 1/09/21

  Project: PostDoc

  • Immunocastration 100%
  • Pig Production 100%
  • Meat Quality 100%

• Spillover Effects in Consumer Behaviour

  Subrtová, K. (PhD candidate), van Trijp, H. (Promotor) & de Hooge, I. (Co-promotor)

  1/08/17 → 28/02/23

  Project: PhD

• Smallholder farmers’ adoption of productivity-increasing technologies in Ethiopia: The role of user-centric bundling

  Abetu, T. (PhD candidate), Giller, K. (Promotor) & Ingenbleek, P. (Promotor)

  1/04/17 → 2/09/22

  Project: PhD

  • Ethiopia 100%
  • Smallholder 100%
  • Food Security 50%
  • Technology Adoption 50%
  • State of the Art 50%

• The use of imagery in food consumption and marketing: engaging the imagination to affect expectations, perception and behaviour

  Munoz Vilches, N. (PhD candidate), van Trijp, H. (Promotor) & Piqueras Fiszman, B. (Co-promotor)

  1/11/16 → 7/04/22

  Project: PhD

  • Attentional Bias 100%
  • Food Choice 100%
  • Healthy Diet 100%
  • Behavior (Neuroscience) 100%
  • Healthy Eating 50%

• Body wisdom: responding to internal hunger and satiety signals in the face of competing cues

  Palascha, A. (PhD candidate), de Vet, E. (Promotor), van Kleef, E. (Promotor) & van Trijp, H. (Promotor)

  1/09/16 → 3/09/21

  Project: PhD

  • Individual Differences 100%
  • Satiety 100%
  • Mindfulness 58%
  • Construct Validity 17%
  • Self-Report 11%

• The role of marketing capabilities in fostering market orientation among Ethiopian Patoralists: Implications for food security and livelihood

  Gugissa, D. (PhD candidate), Ingenbleek, P. (Promotor) & van Trijp, H. (Promotor)

  15/04/16 → 11/11/20

  Project: PhD

  • Customer Value 100%
  • Environmental Impact Assessment 100%
  • Natural Resource 100%
  • Creation Process 62%
  • Pastoralists 41%

• Positive and Negative Experiences in Marketing and Consumer Decision Making

  de Hooge, I. (PI)

  1/09/15 → 31/12/22

  Project: Staff

  • Decision Making 100%
  • Negative Emotion 20%
  • Positive Emotion 20%
  • Shame 20%

• Why waste food? Understanding the mechanisms of consumer food waste behaviours

  van Geffen, L. (PhD candidate), van Herpen, E. (Promotor) & van Trijp, H. (Promotor)

  1/08/15 → 27/02/25

  Project: PhD

  • Food Waste 100%
  • Food-related 28%

• The impact of trust on farmer's market orientation: an empirical research on fishery sector

  Ta, Q. (PhD candidate), Ingenbleek, P. (Promotor), van Trijp, H. (Promotor) & Lin, L. (Co-promotor)

  15/06/15 → 8/05/24

  Project: PhD

• ANS responses and food expectation incongruity: method validation and development

  Verastegui Tena, L. (PhD candidate), van Trijp, H. (Promotor) & Piqueras Fiszman, B. (Co-promotor)

  1/12/14 → 12/11/19

  Project: PhD

  • Food Research 100%
  • Sensation of Taste 100%
  • Autonomic Nervous System 100%
  • Skin Conductance 45%
  • Study Design 10%

• Sustainable Packages

  Steenis, N. (PhD candidate), van Trijp, H. (Promotor), van Herpen, E. (Co-promotor) & van der Lans, I. (Co-promotor)

  1/11/14 → 5/11/19

  Project: PhD

  • Consumer Affect 100%
  • Green Packaging 100%
  • Consumer Benefit 33%
  • Life Cycle Assessment 33%
  • Consumer Perception 33%