Marketing and Consumer Behaviour

Activities

Activities per year 1993 2005 2006 2009 2010 2011 2014 2017 2018 2020 2022 2024 2025

• 105 Lecture/seminar/webinar
• 58 Oral presentation
• 22 Keynote talk
• 7 Participation in or organising a conference
• 20 More
  • 6 Other
  • 4 Editorial activity
  • 3 Participation in or organising a workshop, seminar, course
  • 3 Membership of committee
  • 1 Consultancy
  • 1 Publication peer-review
  • 1 Membership of council
  • 1 Visiting an external academic institution

Activities per year

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• The Commodity and Energy Markets Association 2025 Annual Meeting

  Pennings, J. (Member of scientific committee)

  16 Jun 2025 → 17 Jun 2025

  Activity: Participating in or organising an event › Participation in or organising a conference › Academic

• The MATS Summer School on Agricultural Finance

  Pennings, J. (Member of scientific committee)

  30 Jun 2025 → 4 Jul 2025

  Activity: Participating in or organising an event › Participation in or organising a workshop, seminar, course › Academic

• Consumer behavior. The future of materials in sustainability

  Fischer, A. (Invited speaker)

  10 Dec 2024

  Activity: Talk/presentation/lecture › Oral presentation › Professional

• Eiwitten voor het leven

  Fischer, A. (Speaker)

  13 Jun 2024

  Activity: Talk/presentation/lecture › Oral presentation › Popular

• EU transformative change pathways of coffee and cocoa value chains towards biodiversity and equity

  Benitez Kanter, M. (Speaker), Ingram, V. (Contributor), Ingenbleek, P. (Contributor) & Krampe, C. (Contributor)

  17 Oct 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Impact of ‘Best-Before’ Date Label Removal on Purchase: Evidence from a QuasiExperiment in UK

  Mullick, S. (Speaker), Iman, M. (Contributor), van Herpen, E. (Contributor) & Dibb, S. (Contributor)

  29 May 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Food swaps with a personalized value-based justification to promote healthy online food choices: A randomized controlled trial

  Jansen, L. (Speaker), van Kleef, E. (Contributor) & van Loo, E. (Contributor)

  31 May 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Market Your Share! Marketing Capabilities, Investor Relations and Firm Performance

  Tomano, A. (Speaker), Holtrop, N. (Contributor), Pennings, J. (Contributor) & Post, T. (Contributor)

  28 Jun 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Morals over money: The surprisingly powerful link between moral motivations and consumers’ food waste

  Ribbers, D. (Speaker), van Herpen, E. (Contributor), Geuens, M. (Contributor) & Pandelaere, M. (Contributor)

  29 May 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• 53rd European Marketing Academy (EMAC) 2024 Annual Conference

  de Hooge, I. (Chair)

  29 May 2024

  Activity: Participating in or organising an event › Participation in or organising a conference › Academic

• Marketing Your Share: The Impact of Marketing Capabilities on Investor Relations

  Tomano, A. (Speaker), Post, T. (Contributor), Holtrop, N. (Contributor) & Pennings, J. (Contributor)

  29 May 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Market Your Share! Marketing Capabilities, Investor Relations and Firm Performance

  Tomano, A. (Speaker), Holtrop, N. (Contributor), Pennings, J. (Contributor) & Post, T. (Contributor)

  24 Apr 2024 → 25 Apr 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Impact of ‘Best-Before’ Date Label Removal on Purchase: Evidence from a Quasi-Experiment in UK

  Mullick, S. (Speaker), Iman, M. (Contributor), van Herpen, E. (Contributor) & Dibb, S. (Contributor)

  7 Jun 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• A multi-actor approach to imperfections - Marketing strategies to reduce suboptimal foods waste in supply chains

  de Hooge, I. (Speaker) & van Trijp, H. (Contributor)

  29 May 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Unravelling mechanisms underlying Dutch secondary-school based food and nutrition programmes: determinants, BCTs and pedagogical approaches

  Mesch, A. (Contributor), Raghoebar, S. (Speaker), Engels, M. (Contributor), Winkens, L. (Contributor), Gulikers, J. (Contributor), Wesselink, R. (Contributor) & Haveman-Nies, A. (Contributor)

  3 Sept 2024 → 6 Sept 2024

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Regenerative Agriculture: Challenges and Opportunities from an Agricultural and Financial Economic Perspective

  Pennings, J. (Lecturer)

  22 Nov 2023

  Activity: Talk/presentation/lecture › Keynote talk › Academic

• Food swaps with a personalized value-based justification to promote healthy online food choices: A randomized controlled trial

  Jansen, L. (Speaker), van Loo, E. (Contributor) & van Kleef, E. (Contributor)

  24 Oct 2023

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Same strategies – different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans

  van der Meer, M. (Speaker), Fischer, A. (Contributor) & Onwezen, M. (Contributor)

  24 May 2023

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• 2023 SCORAI-ERSCP-WUR Conference

  Blok, V. (Member of programme committee), Bock, B. (Member of programme committee), de Almeida, L. (Member of programme committee), Fischer, A. (Member of programme committee), Student, J. (Member of programme committee), van der Horst, H. (Member of programme committee), van Leeuwen, E. (Member of programme committee), van Mierlo, B. (Member of programme committee), van Vliet, B. (Member of programme committee) & Wesselink, R. (Member of programme committee)

  5 Jul 2023 → 8 Jul 2023

  Activity: Participating in or organising an event › Participation in or organising a conference › Academic

• Marketing-Finance Symposium entitled “The Whole is Greater Than the Sum of Its Parts (IV)”

  Pennings, J. (Organiser)

  7 Oct 2022

  Activity: Participating in or organising an event › Participation in or organising a conference › Academic

• Save near-expired food: Does a message to avoid food waste affect food purchases and household waste prevention behavior?

  Zhang, Y. (Speaker), van Herpen, E. (Contributor), van Loo, E. (Contributor), Pandelaere, M. (Contributor) & Geuens, M. (Contributor)

  26 May 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Optimizing healthier food swap recommendations: The role of the similarity of alternatives to the original choice

  Schruff-Lim, E. (Speaker), van Loo, E. (Contributor), van der Lans, I. (Contributor) & van Trijp, H. (Contributor)

  13 Sept 2022 → 16 Sept 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Sustainability perception by consumers

  Granato, G. (Speaker), Fischer, A. (Contributor) & van Trijp, H. (Contributor)

  2 Feb 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Citizen involvement: a new reality for Sensory and Consumer Research?

  van Trijp, H. (Speaker)

  15 Sept 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• The Meaningful Reminder, a new multi-sensory design strategy to communicate (packaging) sustainability to consumers

  Granato, G. (Speaker), Fischer, A. (Contributor) & van Trijp, H. (Contributor)

  15 Sept 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Social Influence (Journal)

  Venema, T. A. G. (Editor), van Kleef, E. (Editor) & Nockur, L. E. (Editor)

  Mar 2022 → Mar 2023

  Activity: Publication peer-review and editorial work › Editorial activity › Academic

• HighLO CERN Consortium: Developing Methods to Identify Illegitimate Behavior Using Particle Physics

  Pennings, J. (Invited speaker)

  3 Jun 2022

  Activity: Talk/presentation/lecture › Keynote talk › Academic

• Scientific Committee of the 2022 meeting of the Commodities andEnergy Markets Association (CEMA) in Chicago. (Event)

  Pennings, J. (Member)

  2022

  Activity: Membership › Membership of committee › Academic

• Save near-expired food: Does a message to avoid food waste affect food purchases and household waste prevention behaviors?

  Zhang, Y. (Speaker), van Herpen, E. (Contributor), van Loo, E. (Contributor), Pandelaere, M. (Contributor) & Geuens, M. (Contributor)

  24 Jun 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Optimizing food swap recommendations to increase basket healthiness: The role of similarity of food swap recommendations

  Schruff-Lim, E. (Speaker), van Loo, E. (Speaker), van Kleef, E. (Contributor) & van Trijp, H. (Contributor)

  24 Jun 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Optimizing healthier food swap recommendations: The role of the similarity of alternatives to the original choice

  Schruff-Lim, E. (Speaker), van Loo, E. (Contributor), van der Lans, I. (Contributor) & van Trijp, H. (Contributor)

  22 Jun 2022 → 24 Jun 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Sustainability (Journal)

  Pennings, J. (Guest editor)

  2022

  Activity: Publication peer-review and editorial work › Editorial activity › Academic

• Optimizing healthier food swap recommendations: The role of the similarity of alternatives to the original choice

  Schruff-Lim, E. (Speaker), van Loo, E. (Contributor), van der Lans, I. (Contributor) & van Trijp, H. (Contributor)

  31 Jul 2022 → 2 Aug 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Using and Adapting ROOT for High-frequency Financial Market Data

  Debie, P. (Speaker), Naumann, A. (Contributor), Verhulst, M. (Contributor), Pennings, J. (Contributor), Rembser, J. (Contributor), Demirel, S. (Speaker) & Moneta, L. (Contributor)

  9 May 2022 → 13 May 2022

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Academia Letters (Journal)

  Pennings, J. (Peer reviewer)

  2021

  Activity: Publication peer-review and editorial work › Publication peer-review › Academic

• Household Food Waste: Drivers and Interventions

  van Herpen, E. (Speaker) & Gubnitsyn, A. (Speaker)

  10 Mar 2021

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Sustainable International Business (SIB) Advisory Program Committee at Zuyd University of Applied Sciences.

  Pennings, J. (Chair)

  2021

  Activity: Other › Academic

• How Behavior Change Programs Can Help More People Waste Less Food

  Swanell, R. (Speaker), White, H. (Speaker), Bauer-Plank, C. (Speaker), Lion, R. (Speaker), Timmermans, T. (Speaker), van Herpen, E. (Speaker) & Petersen, B. H. H. (Speaker)

  28 Jun 2021

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Is Food Safety a Satisfier or Dissatisfier for African Consumers? Evidence on Green Leafy Vegetables from Nairobi, Kenya

  Chege, J. (Contributor), Ingenbleek, P. (Speaker) & Fischer, A. (Contributor)

  25 Oct 2021 → 26 Oct 2021

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Financial Risk Management Innovations as Key Competence in Improving the Competitiveness and Member Relationships of Cooperatives

  Pennings, J. (Speaker) & Kalogeras, N. (Speaker)

  9 Oct 2020

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Financial Risk Management Innovations as Key Competence in Improving the Competitiveness and Member Relationships of Cooperatives

  Pennings, J. (Speaker) & Kalogeras, N. (Speaker)

  9 Oct 2020

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Risk Management Services in a Cooperative

  Pennings, J. (Speaker) & Kalogeras, N. (Speaker)

  19 Nov 2020

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Financial Risk Management Innovations as Key Competence in Improving the Competitiveness and Member Relationships of Cooperatives

  Pennings, J. (Speaker) & Kalogeras, N. (Speaker)

  9 Oct 2020

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Risk Aversion as a Determinant of Participation in Agricultural Cooperatives

  Franken, J. R. V. (Speaker), Cook, M. (Speaker) & Pennings, J. (Speaker)

  26 Jul 2020 → 28 Jul 2020

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Effect of healthy school lunch provision on dietary lunch quality of children at Dutch primary schools

  Rongen, F. C. (Speaker), Ummels, M. (Speaker), Dijkstra, C. (Speaker), van Kleef, E. (Speaker), Seidell, J. C. (Speaker) & Vingerhoeds, M. (Speaker)

  13 Dec 2020 → 16 Dec 2020

  Activity: Talk/presentation/lecture › Keynote talk › Professional

• Household food waste. Drivers and interventions

  van Herpen, E. (Speaker)

  27 Nov 2020

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• European Association of Agricultural Economics (EAAE)

  Pennings, J. (Visiting researcher)

  25 Aug 2020 → 28 Aug 2020

  Activity: Visiting an external institution › Visiting an external academic institution › Academic

• Commodity Risk Management Expertise Center (CORMEC): LLTB Brightlands Campus

  Pennings, J. (Speaker)

  12 Nov 2020

  Activity: Talk/presentation/lecture › Keynote talk › Academic

• Risk Management Services in a Cooperative

  Pennings, J. (Speaker) & Kalogeras, N. (Speaker)

  19 Nov 2020

  Activity: Talk/presentation/lecture › Oral presentation › Academic

• Eindverslag expertsessie: mogelijkheden voor het beperken van aanbiedingen en marketing voor ongezonde producten

  van Kleef, E. (Contributor) & Poelman, M. (Contributor)

  17 Dec 2020

  Activity: Talk/presentation/lecture › Lecture/seminar/webinar › Professional