The mechanism of the social norms' influence on consumer decision making: A Meta-analysis

Dataset

Description

Digital supplements for: Melnyk, V., van Herpen, E., Jak, S., & van Trijp, H. C. M. (2019). The mechanisms of social norms’ influence on consumer decision making: A meta-analysis. Zeitschrift für Psychologie, 227(1), 4-17. http://dx.doi.org/10.1027/2151-2604/a000352
Date made available23 Oct 2018
PublisherWageningen University & Research

Keywords

  • social norm
  • injunctive norm
  • descriptive norm
  • meta-analysis
  • behavior
  • intention

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