Short Food Supply Chains Business and Marketing Models Categorisation

  • Pablo Ariño Aguilar (Creator)
  • Liesbeth Dries (Data Collector)
  • Kaisa Vehmas (Data Collector)
  • Anni Simonsen (Data Collector)
  • Canan Turan (Data Collector)
  • Tomasz Bober (Data Collector)
  • Jennifer Attard (Data Collector)
  • Víctor Javier Corral Franco (Data Collector)
  • Eirini Efthymiadou (Data Collector)
  • George Malliopoulos (Data Collector)
  • Patrizia Borsotto (Data Collector)
  • Pauline Bodin (Data Collector)



The present dataset contains information about the categorisation of Business Models for Short Food Supply Chains, in the context of the agroBRIDGES project (Horizon 2020, GA No. 101000788). Regional information about existing and new business models for Short Food Supply Chains were collected from 12 regions and countries of focus for the project (Beacon Regions) through desk research, interviews and co-creation workshops. The datasets collected information provided by Beacon Region Leaders in the co-creation workshops about models applied and newly or potentially developed ones and available in the literature, to categorise them into stylized models with specific and distinguishable features and attributes, enabling a systematic approach in the development of the sustainability assessment framework. An initial ranking of local business models was provided at a regional / country level. Through analysis of the aggregate ranking results of business models at local level, a final list of business models for SFSCs was derived. Five different Business Model types have been addressed and developed ( i. Community Supported Agriculture - CSA, ii. Face to face trade, iii. Online Food Trade, iv. Local Food Trade, and v. Improved Logistics). The final categorization list provided valuable insights in order to represent all regional contexts and eventually offer value-added information about the main factors for developing a successful business model that can enhance market success in the long term; as well as to strengthen farmer´s strategy that eventually enhances their position within the whole value chain and improve their customer experience. The Value Proposition Canvas and Business Model Canvas was defined for each of the most common SFSC represented in each of the targeted regions. The dataset contains: • agroBRIDGES_SFSCs-BMModels-Categorisation_2021.12.01_v1 [zip file]: The initial list of business models collected from the co-creation workshops • agroBRIDGES_SFSCs-BMModels-Categorisation-Tool_2021.12.01_v1 [.xlsx file]: Internal Assessment tool for Business models regional data collection: A data collection tool was built in-house and shared to all Beacon Region Leaders in order to enable them to fill it regarding their assumptions and conclusions after the co-creation participants discussed and presented their insights from regional activities. • agroBRIDGES_SFSCs-BModels-CategorisationResults_2021.12.01_v1 [.xlsx file]: SFSCs BM type results in each of the regions. • agroBRIDGES_BusinessModels_Canvas_2021.12.01_v1 [zip file]: The Business Model and Value Proposition Canvas of the 5 BM categories
Date made available19 May 2022
PublisherWageningen University & Research


  • Short Food Supply Chain
  • SFSC
  • business models
  • marketing
  • value proposition
  • market strategies
  • co-creation
  • agri-food
  • agrofood
  • agri-food producers
  • farmers
  • consumers

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