MECAnalysisTool: A method to analyze consumer data

Kirstin Foolen-Torgerson (Creator)
Fleur Kilwinger (Creator)

Dataset

1 Article

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2021
Methodological considerations on the means-end chain analysis revisited
Kilwinger, F. B. M. & van Dam, Y. K., 29 May 2021, In: Psychology and Marketing. 38, 9, p. 1513-1524
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
26 Citations (Scopus)