Impact of ‘Best-Before’ Date Label Removal on Purchase: Evidence from a QuasiExperiment in UK

  • Shantanu Mullick (Speaker)
  • Mohammad Iman (Contributor)
  • van Herpen, E. (Contributor)
  • Sally Dibb (Contributor)

Activity: Talk/presentation/lectureOral presentationAcademic

Period29 May 2024
Event title53rd European Marketing Academy (EMAC) 2024 Annual Conference
Event typeConference/symposium
LocationBucharest, RomaniaShow on map
Degree of RecognitionInternational